Although 70% of the Earth’s surface is covered with water, this is becoming an increasingly scarce commodity. Only three percent of it is drinkable fresh water, and scarcely a third of that is available for human consumption. There are currently 1.5 billion people living throughout the world without access to fresh water. Increasing population figures and the unequal distribution of resources mean that scarcity and complete lack of water are set to become even more acute. Water is not only essential to life – it is also an important resource for industry and agriculture.
As a short-term solution, increasing volumes of water are being drawn from surface and ground water reservoirs. However, this does not constitute a sustainable solution. The over-exploitation of the world’s water reserves is having a devastating effect on the amount of water remaining and the ecosystems that depend on it.
Long-term, we will be forced to stifle demand, reducing volumes used to a minimum and increasing water usage efficiency.
We are working on it.